With each one of our SEO plans, our goal is to get your website a Top 5 placement on Page 1 in Google’s search results.
Below is a list of some of the SEO tactics we use to help your website climb. This is in no way a definitive list, and since each website is unique, we may not apply each and every one of these these services to your website – this is simply a source for you to recognize some of the white-hat strategies we use, in layman’s terms.
- ROBOTS.TXT – The robots.txt file is a small piece of code that can have a huge negative impact on your website if done incorrectly. Basically, it tells the search engines (the big 3 being Google, Bing, and Yahoo) which pages on your site should be indexed or not indexed. It is useful for many things, and should be an integral part of your best SEO practices checklist.
- ON PAGE ANALYSIS AND OPTIMIZATION – On page analysis and optimization is the suite of techniques and strategies which can be implemented to help improve SEO. This includes things like meta tag optimization, onpage copywriting, internal links, and much more.
- ALT TEXT OPTIMIZATION – Search engines can only read text. They cannot determine what a picture is about (the way a human visitor can), by simply crawling it. With the alt (alternative description) text tag, you can describe to the search engines what the picture is about, so that it helps with it’s overall analysis of the website. Millions of websites ignore this tag, and lose valuable opportunities to insert critical keywords that can improve your ranking.
- SCHEMA MARKUP – While this subject can get very geeky, the simple explanation is that the addition of Schema markup helps the search engines to better understand the content of the website, and in some cases, add useful information directly to a SERP’s listing which would otherwise not be possible.
- WEB SERVER ANALYSIS AND REPORTING – This is another largely tech issue, but it involves analyzing log records from your host (web server), to get a more in depth accounting of who has come to your site in a given period.
- CANONICALIZATION ANALYSIS – Some websites have an identity crisis as to whether they are indexed with the WWW protocol or with no WWW. Getting this straight helps avoid several indexing and duplicate content problems.
- SITEMAP.XML – Just like it sounds, your sitemap.xml is a file that’s configured to guide search engines on finding and indexing pages on your website. Doing this improperly can result in the search engines not indexing all your pages, which can affect your SEO negatively. We’ll set it up so that does not happen.
- INTERNAL LINK RESTRUCTURING – This service looks at optimizing the ease of navigation for both human visitors and search engines, so that all searches for information are logical and intuitive.
- COMPETITOR ANALYSIS – Looking “behind the curtain” at what your immediate competitors have going for them is one of the top determining factors in how well you might do going head-to-head with them. Having the software and expertise to do this analysis can help map out a strategy to outrank your competition.
- PAGE SPEED LOAD TIME – Google has revealed the load-time of a webpage (that is, how long it takes for a page to be completely visible to the searcher), is a factor in where they rank a particular website. Slower websites can suffer from a penalty that faster websites will not be subject to.
- LOCAL SEARCH OPTIMIZATION (GOOGLE MAPS / GOOGLE MY BUSINESS) – The 3 colorful left-aligned listings you sometimes see towards the top of a Google search page which include business information and a graphic, are the for local business listings only. These listings are known as Google Maps / Google Places and many studies have shown potential customers will click on these listings first. They have a different SEO criteria than the organic search listings, but are equally important.
- CITATION SUBMISSION TO RELEVANT ONLINE DIRECTORIES – A “citation” is defined as any mention of your business (name, address, phone number, URL, etc) on another website. Citations are a key component in Google’s ranking algorithm. Generally, the more of these mentions you have, the greater the trust factor of that particular business. Manually submitting this critical information to authoritative and relevant directories across the web can be of tremendous value to your SEO. Directories are the ideal vehicle for inclusion of citations.
- LINK BUILDING – Building relevant links to your website on an on-going basis is one of the older (and still highly regarded) methods of improving your search engine rank.