I knew a lot about this industry after owning a reef tank for a number of years, so it was a lot of fun working on this project. I would barely call it work. Owner, Scott Matteson, was completely open to my design ideas which always helps. We went with a really bright color scheme, contrasting orange and blue. Lots of subtle (and some not so subtle) background images, social network widgets, and a background video on the home page really help set this thing off!
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